{"id":2300,"date":"2023-02-13T11:54:35","date_gmt":"2023-02-13T10:54:35","guid":{"rendered":"https:\/\/www.manutan.sk\/magazin\/?p=2300"},"modified":"2025-09-11T12:50:36","modified_gmt":"2025-09-11T10:50:36","slug":"rozhovor-s-riaditelom-tomas-strelsky-o-planoch-na-rok-2023-chceme-aby-udrzatelne-produkty-boli-dostupne-vo-vsetkych-nasich-pobockach","status":"publish","type":"post","link":"https:\/\/www.manutan.sk\/magazin\/?p=2300","title":{"rendered":"[Rozhovor s riadite\u013eom] Tom\u00e1\u0161 St\u0159elsk\u00fd o pl\u00e1noch na rok 2023: Chceme, aby udr\u017eate\u013en\u00e9 produkty boli dostupn\u00e9 vo v\u0161etk\u00fdch na\u0161ich pobo\u010dk\u00e1ch"},"content":{"rendered":"\n

Ako hodnot\u00edte predch\u00e1dzaj\u00faci rok 2022?<\/h2>\n\n\n\n


M\u00e1me za sebou najlep\u0161\u00ed rok v hist\u00f3rii na\u0161ej \u010deskej pobo\u010dky<\/strong> aj cel\u00e9ho v\u00fdchodn\u00e9ho trhu. A to nielen z h\u013eadiska finan\u010dn\u00fdch v\u00fdsledkov, ale m\u00e1me napr\u00edklad aj historicky najvy\u0161\u0161ie sk\u00f3re spokojnosti zamestnancov<\/strong>. Sp\u00e4tn\u00fa v\u00e4zbu od nich zbierame v prieskume Great Place to Work<\/a><\/span> a u\u017e druh\u00fd rok sme dosiahli certifik\u00e1t vynikaj\u00faceho pracoviska. Nestalo sa tak, samozrejme, zo d\u0148a na de\u0148 \u2013 dlhodobo zis\u0165ujeme, ako sa u n\u00e1s \u013eu\u010fom pracuje a ich sp\u00e4tn\u00fa v\u00e4zbu a po\u017eiadavky premietame do nastavenia pracovn\u00e9ho prostredia.<\/p>\n\n\n\n

\"Riadite\u013e<\/figure>\n\n\n\n

Rok 2022 bol pritom pomerne zlo\u017eit\u00fdm rokom \u2013 v\u0161eobecn\u00e9 zdra\u017eovanie, vojna na Ukrajine. \u010co v\u00e1m pomohlo ho zvl\u00e1dnu\u0165?<\/h2>\n\n\n\n

Povedal by som, \u017ee za t\u00fdm stoj\u00ed na\u0161a flexibilita <\/strong>a schopnos\u0165 r\u00fdchlo reagova\u0165 na zmeny, ktor\u00e9 doba priniesla. Rie\u0161ili sme napr\u00edklad dostupnos\u0165 tovaru vtedy, ke\u010f sa pre upchat\u00fd Suez zasekla n\u00e1morn\u00e1 doprava. Aj vtedy sme boli schopn\u00ed uspokoji\u0165 dopyt<\/strong>, pon\u00faknu\u0165 alternat\u00edvy, pr\u00edpadne vysvetli\u0165, pre\u010do nie\u010do potrv\u00e1 dlh\u0161ie. <\/p>\n\n\n\n

Dos\u0165 n\u00e1m pomohlo, \u017ee nie sme z\u00e1visl\u00ed iba od tovaru z \u00c1zie, ale <\/strong>st\u00e1le <\/span><\/strong>roz\u0161irujeme sortiment eur\u00f3pskych v\u00fdrobkov<\/strong><\/span><\/a>. A \u010do sa t\u00fdka zdra\u017eovania \u2013  mysl\u00edm, \u017ee sme boli dos\u0165 \u00faprimn\u00ed a f\u00e9rov\u00ed s cenami<\/strong>. Nezneu\u017e\u00edvali sme situ\u00e1ciu, aby sme nie\u010do zdra\u017eili viac, ne\u017e bolo treba. <\/p>\n\n\n\n

Dotkla sa v\u00e1s energetick\u00e1 kr\u00edza? <\/h2>\n\n\n\n


Celkovo m\u00e1me o nie\u010do menej objedn\u00e1vok, ale vo v\u00e4\u010d\u0161ej hodnote, \u010do je \u010diasto\u010dne sp\u00f4soben\u00e9 aj zdra\u017een\u00edm. Z\u00e1kazn\u00edkov m\u00e1me v \u010cR okolo 20 000 ro\u010dne a nem\u00f4\u017eem poveda\u0165, \u017ee by nejak\u00fd sektor nakupoval ve\u013ea a in\u00fd zas v\u00f4bec. Na\u0161e tradi\u010dn\u00e9 produkty id\u00fa st\u00e1le na odbyt \u2013 napr\u00edklad dielensk\u00fd n\u00e1bytok<\/a><\/span>, manipula\u010dn\u00e1 technika alebo zariadenie do vonkaj\u0161\u00edch priestorov<\/a><\/span>.<\/p>\n\n\n\n

M\u00e1te sp\u00e4tn\u00fa v\u00e4zbu na va\u0161u pr\u00e1cu aj od kupuj\u00facich? \u010co najviac oce\u0148uj\u00fa?<\/h2>\n\n\n\n

Z m\u00f4jho poh\u013eadu z\u00e1kazn\u00edci ve\u013emi oce\u0148uj\u00fa \u0161\u00edrku sortimentu<\/strong> a na\u0161u s\u00fakromn\u00fa zna\u010dku Manutan<\/strong><\/a><\/span>, ktorej podiel v ponuke neprestajne roz\u0161irujeme. Za rozumn\u00fa cenu pon\u00fakame v\u00fdborn\u00fa kvalitu porovnate\u013en\u00fa so zna\u010dkov\u00fdmi produktmi<\/strong>. Okrem toho si z\u00e1kazn\u00edci pochva\u013euj\u00fa na\u0161u z\u00e1kazn\u00edcku podporu<\/strong><\/a><\/span> \u2013 pracuj\u00fa v nej \u0161ikovn\u00ed a empatick\u00ed \u013eudia, ktor\u00ed maj\u00fa proz\u00e1kazn\u00edcky pr\u00edstup a po\u017eiadavky vybavuj\u00fa r\u00fdchlo. <\/p>\n\n\n\n

V\u00e4\u010d\u0161ia ponuka lok\u00e1lnych v\u00fdrobkov s\u00favis\u00ed aj s d\u00f4razom na udr\u017eate\u013enos\u0165, ku ktorej sa ako zna\u010dka zav\u00e4zujete. Ako sa toto smerovanie tento rok premietne do ponuky Manutanu? <\/h2>\n\n\n\n

Neprestajne roz\u0161irujeme ponuku udr\u017eate\u013en\u00fdch produktov<\/strong> v na\u0161om e-shope a sna\u017e\u00edme sa, aby boli v\u017edy na sklade. V horizonte 3 \u2013 4 rokov chceme dokonca garantova\u0165 doru\u010denie do 48 hod\u00edn na v\u0161etk\u00fdch na\u0161ich pobo\u010dk\u00e1ch. <\/p>\n\n\n\n

Udr\u017eate\u013en\u00e9 produkty na <\/span><\/strong>e-shope ozna\u010dujeme<\/strong><\/span><\/a>, ale v\u017edy s rozvahou, nechceme slepo v\u0161etko n\u00e1lepkova\u0165. Mus\u00edme si by\u0165 100 % ist\u00ed, \u017ee sp\u013a\u0148aj\u00fa dan\u00e9 parametre \u2013 s\u00fa napr\u00edklad \u00faplne recyklovate\u013en\u00e9 alebo vyroben\u00e9 z 25 % z recyklovan\u00fdch materi\u00e1lov. Aj tento rok budeme s certifik\u00e1ciou udr\u017eate\u013en\u00fdch produktov na e-shope pokra\u010dova\u0165 a bli\u017e\u0161ie \u0161pecifikova\u0165, v \u010dom udr\u017eate\u013enos\u0165 spo\u010d\u00edva. Oce\u0148uj\u00fa to aj na\u0161i z\u00e1kazn\u00edci, mnoh\u00ed u\u017e to dokonca vy\u017eaduj\u00fa. <\/p>\n\n\n\n

Nahr\u00e1dzanie \u00e1zijsk\u00fdch produktov eur\u00f3pskymi <\/strong>n\u00e1m d\u00e1va zmysel z dlhodobej perspekt\u00edvy, i ke\u010f s\u00fa produkty niekedy trochu drah\u0161ie. Lodn\u00e1 doprava predstavuje pre \u017eivotn\u00e9 prostredie ve\u013ek\u00fa z\u00e1\u0165a\u017e, preto sa sna\u017e\u00edme h\u013eada\u0165 adekv\u00e1tnu n\u00e1hradu.

Pre\u010d\u00edtajte si, ako v Manutane rob\u00edme cirkul\u00e1rnu ekonomiku a CSR.<\/a> <\/span><\/p>\n\n\n\n

A ak\u00e9 kroky z h\u013eadiska udr\u017eate\u013enosti a CSR podnik\u00e1te interne? <\/h2>\n\n\n\n


Dlhodobo zni\u017eujeme na\u0161u uhl\u00edkov\u00fa stopu<\/strong> \u2013 na tento rok m\u00e1me z\u00e1v\u00e4zok zn\u00ed\u017eenie emisi\u00ed o 5 %. Preto v\u0161ade vo firme pou\u017e\u00edvame LED svetl\u00e1 a chyst\u00e1me v\u00fdstavbu vlastnej fotovoltickej elektr\u00e1rne. Sna\u017e\u00edme sa ako firma by\u0165 aj \u201edobr\u00fdm ob\u010danom.\u201c Prispievame na miestny Mobiln\u00fd hospic Ondr\u00e1\u0161ek, podporujeme kult\u00farne akcie v na\u0161ej mestskej \u010dasti. <\/p>\n\n\n\n

Ak\u00e9 novinky Manutan chyst\u00e1 na rok 2023? <\/h2>\n\n\n\n

Budeme hlavne harmonizova\u0165 na\u0161u eur\u00f3psku ponuku<\/strong> a sna\u017ei\u0165 sa o \u0161irok\u00fa dostupnos\u0165 bestsellerov. Vybrali sme z na\u0161ej ponuky 20 000 najob\u013e\u00fabenej\u0161\u00edch v\u00fdrobkov, ktor\u00e9 chceme na\u0161im z\u00e1kazn\u00edkom pon\u00faknu\u0165 vo v\u0161etk\u00fdch krajin\u00e1ch, v ktor\u00fdch p\u00f4sob\u00edme<\/strong>. To m\u00e1, samozrejme, v\u00fdznam predov\u0161etk\u00fdm pre na\u0161ich eur\u00f3pskych klientov, ktor\u00ed p\u00f4sobia vo viacer\u00fdch krajin\u00e1ch \u2013 kdeko\u013evek v Eur\u00f3pe k\u00fapia to ist\u00e9 za rovnak\u00fdch podmienok<\/strong>. <\/p>\n\n\n\n

Zameriame sa aj na \u010fal\u0161iu digitaliz\u00e1ciu n\u00e1kupn\u00fdch procesov<\/a><\/span>, pripravujeme komplexn\u00fa digit\u00e1lnu platformu, ktor\u00e1 e\u0161te viac u\u013eah\u010d\u00ed pravideln\u00e9 n\u00e1kupy na\u0161im v\u00e4\u010d\u0161\u00edm z\u00e1kazn\u00edkom. <\/p>\n\n\n\n

Chyst\u00e1te nejak\u00e9 zmeny v pon\u00fakan\u00fdch slu\u017eb\u00e1ch? <\/h2>\n\n\n\n

Budeme sa dr\u017ea\u0165 toho, \u010do funguje, slu\u017eby<\/a><\/span> pon\u00fakame stabilne tie ist\u00e9. \u010casto rie\u0161ime \u0161pecifick\u00e9 po\u017eiadavky z\u00e1kazn\u00edkov<\/strong>. Chc\u00fa napr\u00edklad in\u00fd materi\u00e1l, farbu, elektrick\u00fa v\u00fdbavu a pod., aby to pasovalo do ich priestorov alebo vyhovovalo bezpe\u010dnostn\u00fdm predpisom. S t\u00fdmito po\u017eiadavkami si v Manutane vieme dobre poradi\u0165, nedr\u017e\u00edme sa striktne len katal\u00f3gu<\/strong>, ale h\u013ead\u00e1me r\u00f4znorod\u00e9 rie\u0161enia. <\/p>\n\n\n\n

Pre\u010d\u00edtajte si, ako v Manutane rie\u0161ime atypick\u00e9 objedn\u00e1vky.<\/a> <\/span><\/p>\n\n\n\n

A \u010do od tohto roku o\u010dak\u00e1vate vy ako riadite\u013e Manutanu?<\/h2>\n\n\n\n

Ne\u010dak\u00e1m, \u017ee to bude rok jednoduch\u00fd. Ale viem, \u017ee sme u\u017e v minulosti opakovane dok\u00e1zali, \u017ee sme schopn\u00ed v\u010faka nasadeniu, flexibilite a prisp\u00f4sobivosti v\u0161etko dobre zvl\u00e1dnu\u0165 a postara\u0165 sa o \u017eelania na\u0161ich z\u00e1kazn\u00edkov najlep\u0161ie ako vieme.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eNajlep\u0161\u00ed rok v hist\u00f3rii na\u0161ej \u010deskej pobo\u010dky aj v\u00fdchodn\u00e9ho trhu,\u201c tak hodnot\u00ed Tom\u00e1\u0161 St\u0159elsk\u00fd rok 2022. Pre\u010d\u00edtajte si, \u010do Manutanu pom\u00e1ha zvl\u00e1dnu\u0165 nestabiln\u00fa dobu a zdra\u017eovanie, pre\u010do uprednost\u0148uje eur\u00f3pske produkty pred t\u00fdmi \u00e1zijsk\u00fdmi a ak\u00e9 novinky pripravuje na rok 2023.<\/p>\n","protected":false},"author":2,"featured_media":2303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Riadite\u013e Manutanu o pl\u00e1noch na rok 2023 \u2022 Manutan","description":"Udr\u017eate\u013en\u00e9 produkty, flexibilita v ponuke i dostupnos\u0165 bestsellerov po celej Eur\u00f3pe. Pre\u010d\u00edtajte si rozhovor s Tom\u00e1\u0161om St\u0159elsk\u00fdm."},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[393],"tags":[412,418],"class_list":["post-2300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-navody","tag-rozhovor","tag-zo-zakulisia-manutanu"],"jetpack_featured_media_url":"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2023\/02\/Foto_Manutan_Tomas_Strelsky_3.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/2300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2300"}],"version-history":[{"count":9,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/2300\/revisions"}],"predecessor-version":[{"id":4060,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/2300\/revisions\/4060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/media\/2303"}],"wp:attachment":[{"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}