{"id":3286,"date":"2024-03-15T11:44:30","date_gmt":"2024-03-15T10:44:30","guid":{"rendered":"https:\/\/www.manutan.sk\/magazin\/?p=3286"},"modified":"2025-09-11T12:35:30","modified_gmt":"2025-09-11T10:35:30","slug":"odbornik-radi-ako-zlepsit-internu-komunikaciu-ci-uz-pisete-e-maily-alebo-odkazy-na-nastenku","status":"publish","type":"post","link":"https:\/\/www.manutan.sk\/magazin\/?p=3286","title":{"rendered":"Odborn\u00edk rad\u00ed, ako zlep\u0161i\u0165 intern\u00fa komunik\u00e1ciu \u2013 \u010di&nbsp;u\u017e p\u00ed\u0161ete e-maily alebo odkazy na n\u00e1stenku"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">\u010co je to intern\u00e1 komunik\u00e1cia?<\/h3>\n\n\n\n<p>Intern\u00e1 komunik\u00e1cia zah\u0155\u0148a v\u0161etko, o&nbsp;\u010dom chce firma svojich \u013eud\u00ed informova\u0165. Od servisn\u00fdch oznamov typu: \u201eMen\u00edme dod\u00e1vate\u013ea obedov\u201c alebo \u201eOtv\u00e1rame nov\u00fa \u0161k\u00f4lku,\u201c a\u017e po&nbsp;ozn\u00e1menia firemn\u00fdch \u00faspechov alebo pr\u00edbehov zamestnancov.<\/p>\n\n\n\n<p>Dobre zvl\u00e1dnut\u00e1 intern\u00e1 komunik\u00e1cia by navy\u0161e mala fungova\u0165 v&nbsp;oboch smeroch, od vedenia k&nbsp;zamestnancom, aj opa\u010dne. Sna\u017ete sa zamestnancov zapoji\u0165, dajte im n\u00e1stroje, aby mohli reagova\u0165 \u2013 nezosta\u0148te iba pri jednostrannom informovan\u00ed.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"700\" src=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/Manutan_Ondrej_Pokorny_medailonek_preklad-SK.jpg\" alt=\"Manutan_Ondrej_Pokorny_medailonek_preklad SK\" class=\"wp-image-3302\" srcset=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/Manutan_Ondrej_Pokorny_medailonek_preklad-SK.jpg 860w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/Manutan_Ondrej_Pokorny_medailonek_preklad-SK-300x244.jpg 300w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/Manutan_Ondrej_Pokorny_medailonek_preklad-SK-768x625.jpg 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">V \u010dom robia pod\u013ea v\u00e1s firmy najviac chyby v&nbsp;internej komunik\u00e1cii?<\/h3>\n\n\n\n<p>Bu\u010f nehovoria ni\u010d, alebo chc\u00fa poveda\u0165 \u00faplne v\u0161etko. Ak firma nekomunikuje v\u00f4bec, je to probl\u00e9m \u2013 nejak\u00e9 mno\u017estvo inform\u00e1ci\u00ed toti\u017e v\u017edy potrebujete zamestnancom odovzda\u0165.&nbsp;<\/p>\n\n\n\n<p>Len\u017ee ve\u013ea firiem sa sna\u017e\u00ed poveda\u0165 \u00faplne v\u0161etko tak ne\u0161ikovn\u00fdm sp\u00f4sobom, \u017ee to m\u00e1 paradoxne rovnak\u00fd efekt. Vychrlia na zamestnancov kopec oznamov, a&nbsp;t\u00ed si nakoniec ni\u010d nepam\u00e4taj\u00fa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ako to v&nbsp;praxi vyzer\u00e1, ke\u010f chce \u201efirma informova\u0165 o&nbsp;v\u0161etkom, ale nepovie ni\u010d?\u201c<\/h3>\n\n\n\n<p>Je to dos\u0165 podobn\u00e9 chaotick\u00fdm n\u00e1stenk\u00e1m, ktor\u00e9 pozn\u00e1te z&nbsp;ordin\u00e1ci\u00ed \u010di&nbsp;napr\u00edklad supermarketov. V\u00e4\u010d\u0161inou tam inform\u00e1cie nie s\u00fa nijako usporiadan\u00e9, neviete, \u010do&nbsp;je d\u00f4le\u017eit\u00e9. Navy\u0161e tam \u010dasto visia inform\u00e1cie star\u00e9 roky \u2013 firma r\u00fdchlo nie\u010do vyves\u00ed, ale u\u017e sa o&nbsp;n\u00e1stenku \u010falej nestar\u00e1.&nbsp;<\/p>\n\n\n\n<p>Ke\u010f potom ved\u013ea aktu\u00e1lneho let\u00e1ka o&nbsp;zmene v&nbsp;pl\u00e1novan\u00ed zmien vid\u00edte star\u00e9 ozn\u00e1menie o&nbsp;v\u00fddaji obedov v&nbsp;\u010dase covidu, ni\u010d si nezapam\u00e4t\u00e1te, n\u00e1stenku toti\u017e \u00faplne ignorujete \u2013 pritom t\u00e1 inform\u00e1cia o&nbsp;zmene v&nbsp;pl\u00e1novan\u00ed zmien je pre v\u00e1s d\u00f4le\u017eit\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ak\u00e9 s\u00fa \u010fal\u0161ie ne\u0161v\u00e1ry \u2013 \u010do&nbsp;samotn\u00e1 \u0161trukt\u00fara oznamu?<\/h3>\n\n\n\n<p>Firmy \u010dasto poru\u0161uj\u00fa z\u00e1kladn\u00e9 pravidl\u00e1, v\u010faka ktor\u00fdm sa spr\u00e1va lep\u0161ie \u010d\u00edta \u2013 ve\u013ekos\u0165 p\u00edsma, odsadenie, \u010dlenenie textu. To, \u017ee pridaj\u00fa \u010fal\u0161\u00edch p\u00e4\u0165 v\u00fdkri\u010dn\u00edkov, zrozumite\u013enosti nepom\u00f4\u017ee.&nbsp;<\/p>\n\n\n\n<p>\u010clovek za de\u0148 vstrebe len obmedzen\u00fd po\u010det inform\u00e1ci\u00ed. A&nbsp;nez\u00e1le\u017e\u00ed na tom, \u010di&nbsp;sed\u00ed pred po\u010d\u00edta\u010dom, alebo stoj\u00ed za p\u00e1som. U\u017e po&nbsp;ceste do pr\u00e1ce ho obklopuje mno\u017estvo oznamov. A&nbsp;ak ho zahlt\u00edte aj v&nbsp;pr\u00e1ci, moc si z&nbsp;toho neodnesie. Tak\u017ee mu to mus\u00edte u\u013eah\u010di\u0165 \u2013 sna\u017ete sa t\u00fa inform\u00e1ciu odovzda\u0165 \u013eahko a&nbsp;r\u00fdchlo, aby nad \u0148ou nemusel zbyto\u010dne prem\u00fd\u0161\u013ea\u0165.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"958\" src=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/2024_2_Jak_psat_srozumitelneji_preklad-SK-1024x958.jpg\" alt=\"2024_2_Jak_psat_srozumitelneji_preklad SK\" class=\"wp-image-3300\" srcset=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/2024_2_Jak_psat_srozumitelneji_preklad-SK-1024x958.jpg 1024w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/2024_2_Jak_psat_srozumitelneji_preklad-SK-300x281.jpg 300w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/2024_2_Jak_psat_srozumitelneji_preklad-SK-768x718.jpg 768w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/2024_2_Jak_psat_srozumitelneji_preklad-SK.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ako by teda mala tak\u00e1 funk\u010dn\u00e1 n\u00e1stenka vyzera\u0165?<\/h3>\n\n\n\n<p>M\u00e1 jasn\u00fa hierarchiu ozn\u00e1men\u00ed, tak\u017ee hne\u010f viem, ktor\u00e9 spr\u00e1vy s\u00fa d\u00f4le\u017eit\u00e9, \u010domu m\u00e1m venova\u0165 pozornos\u0165. Inform\u00e1cie m\u00f4\u017eete roz\u010dleni\u0165 pre r\u00f4zne skupiny \u2013 zamestnancov s&nbsp;de\u0165mi, t\u00fdch, ktor\u00ed chodia na obedy, alebo napr\u00edklad nov\u00e1\u010dikov. Ke\u010f sa za\u010d\u00edtate do jednotliv\u00fdch oznamov, tak im rozumiete a&nbsp;viete, \u010do&nbsp;m\u00e1te urobi\u0165 a&nbsp;dokedy.&nbsp;<\/p>\n\n\n\n<p>A e\u0161te jeden tip \u2013 ak pr\u00e1ve nem\u00e1te \u010do&nbsp;poveda\u0165, pokojne nechajte n\u00e1stenku pr\u00e1zdnu. Je to lep\u0161ie, ako keby bola zavalen\u00e1 rok star\u00fdmi inform\u00e1ciami. O&nbsp;to v\u00e4\u010d\u0161iu pozornos\u0165 vzbud\u00edte, ke\u010f tam nie\u010do d\u00e1te.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/korkova-nastenka.jpg\" alt=\"korkova nastenka\" data-id=\"3290\" data-full-url=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/korkova-nastenka.jpg\" data-link=\"https:\/\/www.manutan.sk\/magazin\/?attachment_id=3290\" class=\"wp-image-3290\" srcset=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/korkova-nastenka.jpg 500w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/korkova-nastenka-300x300.jpg 300w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/korkova-nastenka-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"blocks-gallery-item__caption\"><span class=\"has-inline-color has-primary-color\"><a href=\"https:\/\/www.manutan.sk\/sk\/msk\/korkove-nastenky-manutan\" target=\"_blank\" rel=\"noreferrer noopener\">Korkov\u00fa n\u00e1stenku Manutan<\/a><\/span> pon\u00fakame v&nbsp;r\u00f4znych rozmeroch. Najv\u00e4\u010d\u0161\u00ed m\u00e1 180 \u00d7 120 cm.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/nastenka-kobercova.jpg\" alt=\"nastenka kobercova\" data-id=\"3289\" data-full-url=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/nastenka-kobercova.jpg\" data-link=\"https:\/\/www.manutan.sk\/magazin\/?attachment_id=3289\" class=\"wp-image-3289\" srcset=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/nastenka-kobercova.jpg 500w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/nastenka-kobercova-300x300.jpg 300w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/nastenka-kobercova-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"blocks-gallery-item__caption\">Na textiln\u00fa n\u00e1stenku <span class=\"has-inline-color has-primary-color\"><a href=\"https:\/\/www.manutan.sk\/sk\/msk\/textilna-nastenka-bi-office-violet\" target=\"_blank\" rel=\"noreferrer noopener\">Bi-Office Violet<\/a><\/span> upevn\u00edte odkazy \u0161pendl\u00edkom alebo such\u00fdm zipsom.<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/nastenka-bila.jpg\" alt=\"nastenka bila\" data-id=\"3288\" data-full-url=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/nastenka-bila.jpg\" data-link=\"https:\/\/www.manutan.sk\/magazin\/?attachment_id=3288\" class=\"wp-image-3288\" srcset=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/nastenka-bila.jpg 500w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/nastenka-bila-300x300.jpg 300w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/nastenka-bila-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"blocks-gallery-item__caption\"><span class=\"has-inline-color has-primary-color\"><a href=\"https:\/\/www.manutan.sk\/sk\/msk\/biela-magneticka-tabula-manutan-150-x-100-cm-1501982\" target=\"_blank\" rel=\"noreferrer noopener\">Biela magnetick\u00e1 tabu\u013ea<\/a><\/span> patr\u00ed medzi n\u00e1stenkov\u00e9 evergreeny \u2013 navy\u0161e na \u0148u m\u00f4\u017eete aj p\u00edsa\u0165.<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u010co by ste radili firm\u00e1m, ktor\u00e9 chc\u00fa svoju intern\u00fa komunik\u00e1ciu zlep\u0161i\u0165? Kde maj\u00fa za\u010da\u0165?<\/h3>\n\n\n\n<p>Najprv sa zamyslite, ak\u00e9 miesta vo firme m\u00f4\u017eete vyu\u017ei\u0165 na svoje oznamy. Bud\u00fa to obrazovky, n\u00e1stenky \u010di&nbsp;napr\u00edklad dvere na toalet\u00e1ch? Filtrujte, \u010do&nbsp;kolegom predlo\u017e\u00edte. D\u00e1vajte im len d\u00f4le\u017eit\u00e9 inform\u00e1cie, neza\u0165a\u017eujte ich zbyto\u010dn\u00fdmi detailmi. Naschv\u00e1l si v\u017edy polo\u017ete ot\u00e1zku: Pre\u010do by t\u00e1to inform\u00e1cia mala \u010ditate\u013ea zauj\u00edma\u0165, \u010do&nbsp;z&nbsp;nej m\u00e1?<\/p>\n\n\n\n<p>Potom za\u010dnite tvori\u0165 \u2013 zozbierajte si v\u0161etky podklady a&nbsp;dodr\u017eiavajte pravidl\u00e1 zrozumite\u013en\u00e9ho p\u00edsania. Nes\u00fastre\u010fte sa len na to, \u017ee \u201efirma nie\u010do oznamuje.\u201c Zamerajte sa na to, \u010do&nbsp;si zo spr\u00e1vy odnesie \u010ditate\u013e. A&nbsp;predt\u00fdm, ne\u017e \u010doko\u013evek vyves\u00edte, dajte to rad\u0161ej niekomu pre\u010d\u00edta\u0165 a&nbsp;overte si, \u017ee oznamu rozumie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eKe\u010f sa viete dobre vyjadri\u0165, u\u013eah\u010d\u00edte si pr\u00e1cu \u2013 \u013eudia sa v\u00e1s nebud\u00fa na v\u0161etko desa\u0165kr\u00e1t vypytova\u0165,\u201c hovor\u00ed Ond\u0159ej Pokorn\u00fd z&nbsp;Obsahovej agent\u00fary. V&nbsp;rozhovore sa podel\u00ed o&nbsp;svoje know-how z&nbsp;10+ rokov p\u00edsania a&nbsp;d\u00e1 v\u00e1m tipy, ako s&nbsp;kolegami komunikova\u0165 zrozumite\u013enej\u0161ie.<\/p>\n","protected":false},"author":2,"featured_media":3287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Odborn\u00edk rad\u00ed, ako zlep\u0161i\u0165 intern\u00fa komunik\u00e1ciu \u2022 Manutan","description":"Pre\u010d\u00edtajte si, ako p\u00edsa\u0165 zrozumite\u013enej\u0161ie. U\u013eah\u010d\u00edte si pr\u00e1cu a kolegovia sa nebud\u00fa st\u00e1le vypytova\u0165, ako ste mysleli to \u010di ono."},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[397,393,399],"tags":[417],"class_list":["post-3286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odbornici-radia","category-tipy-a-navody","category-trendy","tag-starostlivost-o-zamestnancov"],"jetpack_featured_media_url":"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2024\/03\/Manutan_nastenky.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/3286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3286"}],"version-history":[{"count":14,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/3286\/revisions"}],"predecessor-version":[{"id":4004,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/3286\/revisions\/4004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/media\/3287"}],"wp:attachment":[{"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}