{"id":777,"date":"2021-02-12T17:11:24","date_gmt":"2021-02-12T16:11:24","guid":{"rendered":"https:\/\/www.manutan.cz\/magazin\/?p=777"},"modified":"2025-05-13T16:43:43","modified_gmt":"2025-05-13T14:43:43","slug":"vyvoj-technologii-v-e-commerce-zrychlil-covid-buducnost-je-v-bezkontaktnom-doruceni-a-obaloch-ktore-nahradia-navstevu-obchodu","status":"publish","type":"post","link":"https:\/\/www.manutan.sk\/magazin\/?p=777","title":{"rendered":"V\u00fdvoj technol\u00f3gi\u00ed v&nbsp;e-commerce zr\u00fdchlil covid. Bud\u00facnos\u0165 je v&nbsp;bezkontaktnom doru\u010den\u00ed a&nbsp;obaloch, ktor\u00e9 nahradia n\u00e1v\u0161tevu obchodu"},"content":{"rendered":"\n<p>Vyhnite sa kontaktu s&nbsp;in\u00fdmi \u013eu\u010fmi, br\u00e1\u0148te \u0161\u00edreniu v\u00edrusu, zost\u00e1vajte doma, bu\u010fte na home office. T\u00fato mantru po\u010d\u00favame denne od politikov, odborn\u00edkov aj z&nbsp;telev\u00edzie. Len\u017ee pre niektor\u00e9 profesie je <strong>dodr\u017eanie tak\u00fdchto pravidiel v&nbsp;podstate nemo\u017en\u00e9<\/strong> \u2013 t\u00fdka sa to napr\u00edklad kuri\u00e9rov, po\u0161tov\u00fdch doru\u010dovate\u013eov a&nbsp;zamestnancov v\u00fddajn\u00ed e-shopov. T\u00ed sa musia spo\u013eahn\u00fa\u0165 na ochrann\u00e9 pom\u00f4cky ako r\u00fa\u0161ka a&nbsp;na v\u00fdvoj nov\u00fdch technol\u00f3gi\u00ed, ktor\u00e9 ich <strong>pred \u0161\u00edren\u00edm n\u00e1kazy ochr\u00e1ni<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bezkontaktn\u00e9 dodanie bal\u00ed\u010dka nie je sci-fi<\/h2>\n\n\n\n<p>U\u017e teraz pon\u00fakaj\u00fa niektor\u00e9 ve\u013ek\u00e9 e-shopy prevzatie bal\u00ed\u010dka v&nbsp;<strong>bezkontaktn\u00fdch boxoch<\/strong>. Pri tom sa z\u00e1kazn\u00edk a&nbsp;doru\u010dovate\u013e <strong>v\u00f4bec nestretn\u00fa<\/strong>.<\/p>\n\n\n\n<p>Pokia\u013e doru\u010dujete osobne, je najlep\u0161ie dodr\u017eiava\u0165 ide\u00e1lnu dvojmetrov\u00fa vzdialenos\u0165. To ale komplikuje <strong>n\u00e1ro\u010dn\u00e9 odovzdanie a&nbsp;overenie pr\u00edjemcu z\u00e1sielky<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Rie\u0161en\u00edm s\u00fa <strong>\u010diarov\u00e9 alebo QR k\u00f3dy <\/strong>na bal\u00ed\u010dkoch. Z\u00e1kazn\u00edk ich naskenuje na svoj smartf\u00f3n a&nbsp;t\u00fdm potvrd\u00ed svoju toto\u017enos\u0165, a&nbsp;\u017ee bal\u00edk prijal.<\/p>\n\n\n\n<p>Odovzda\u0165 bal\u00ed\u010dek bez osobn\u00e9ho stretnutia zvl\u00e1dnete aj s&nbsp;<strong>pomocou RFID \u010dipov<\/strong>. Tie s\u00fa podobn\u00e9 \u010diarov\u00fdm k\u00f3dom, ale miesto aby ste sn\u00edmali \u010diarov\u00fd k\u00f3d z&nbsp;etikety (tzv.&nbsp;optick\u00e9 sn\u00edmanie), funguj\u00fa na princ\u00edpe r\u00e1diov\u00fdch v\u013an. Hlavnou v\u00fdhodou k\u00f3du je, \u017ee vydr\u017e\u00ed aj extr\u00e9mne po\u010dasie, zap\u00edsan\u00e9 d\u00e1ta m\u00f4\u017eete \u013eahko meni\u0165 a&nbsp;\u010d\u00edtate ich aj na dia\u013eku. Doru\u010dovate\u013e nech\u00e1 bal\u00edk s&nbsp;RFID \u010dipom na dohodnutom mieste (napr\u00edklad v&nbsp;bezkontaktnom boxe) a&nbsp;z\u00e1kazn\u00edk si ho kedyko\u013evek nesk\u00f4r vyzdvihne. Pomocou \u010dipu spozn\u00e1te, \u017ee sa bal\u00ed\u010dek pohol, a&nbsp;viete, \u017ee u\u017e si ho z\u00e1kazn\u00edk odniesol.<\/p>\n\n\n\n<p>Ani <strong>klasick\u00fd podpis ale nie je za zenitom<\/strong>. Pokia\u013e ho kv\u00f4li va\u0161im intern\u00fdm smerniciam potrebujete, m\u00e1te dve mo\u017enosti:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>pri osobnom stretnut\u00ed doru\u010dovate\u013e podpis odfot\u00ed a&nbsp;po\u0161le do syst\u00e9mu<\/li><li>alebo po\u017eiadate z\u00e1kazn\u00edka o&nbsp;odfotenie podpisu a&nbsp;odoslanie.&nbsp;<\/li><\/ul>\n\n\n\n<p>Nezabudnite ale, \u017ee pokia\u013e nie\u010do chcete od z\u00e1kazn\u00edka, mus\u00edte cel\u00fd proces <strong>maxim\u00e1lne zjednodu\u0161i\u0165<\/strong>. Cel\u00e1 akcia nesmie zabra\u0165 viac ako desiatky sek\u00fand a&nbsp;ide\u00e1lne by to mal z\u00e1kazn\u00edk zvl\u00e1dnu\u0165 cez pou\u017e\u00edvate\u013esky \u00fastretov\u00fa a&nbsp;jednoduch\u00fa aplik\u00e1ciu.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/www.manutan.cz\/magazin\/wp-content\/uploads\/2021\/02\/hands-1167612_1920-1024x586.jpg\" alt=\"hands-1167612_1920\" class=\"wp-image-783\" srcset=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2021\/02\/hands-1167612_1920-1024x586.jpg 1024w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2021\/02\/hands-1167612_1920-300x172.jpg 300w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2021\/02\/hands-1167612_1920-768x440.jpg 768w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2021\/02\/hands-1167612_1920-1536x879.jpg 1536w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2021\/02\/hands-1167612_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>QR k\u00f3dy sa mo\u017eno u\u017e \u010doskoro stan\u00fa \u0161tandardnou s\u00fa\u010das\u0165ou doru\u010dovania.&nbsp;<\/em><br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Drony s\u00fa in. Svoje miesto na\u0161li aj v&nbsp;doru\u010dovan\u00ed<\/h2>\n\n\n\n<p>Drony sa v&nbsp;doprave testuj\u00fa u\u017e dlh\u0161ie. V&nbsp;roku 2021 by dokonca Eur\u00f3pska komisia mala prerokova\u0165 <strong>smernicu zjednocuj\u00facu predpisy pre dod\u00e1vky dronov<\/strong> vo v\u0161etk\u00fdch \u010dlensk\u00fdch krajin\u00e1ch.<\/p>\n\n\n\n<p>Drony sa hodia hlavne na doru\u010dovanie <strong>do od\u013eahl\u00fdch oblast\u00ed <\/strong>a do miest s&nbsp;problematick\u00fdm pr\u00edstupom. Ich pou\u017eitie v&nbsp;mest\u00e1ch je zatia\u013e sk\u00f4r teoretick\u00e9 \u2013 pou\u017e\u00edvanie dronov je obmedzen\u00e9 z\u00e1konmi a&nbsp;nem\u00f4\u017eete s&nbsp;nimi lieta\u0165 v&nbsp;husto ob\u00fdvan\u00fdch oblastiach.<\/p>\n\n\n\n<p>Hlavnou v\u00fdhodou dronov je men\u0161ia uhl\u00edkov\u00e1 stopa ako pri preprave klasickou dod\u00e1vkou. S&nbsp;ich rozvojom sa ale sp\u00e1jaj\u00fa <strong>nutn\u00e9 inov\u00e1cie v&nbsp;oblasti obalov<\/strong> \u2013 pre dronov\u00fa prepravu mus\u00ed by\u0165 ve\u013emi \u013eahk\u00e9 a&nbsp;odoln\u00e9 proti vetru \u010di&nbsp;da\u017e\u010fu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hlavn\u00e1 v\u00fdhoda pre klienta? Pohodln\u00e9 sledovanie bal\u00edkov<\/h2>\n\n\n\n<p>Pri bezkontaktnom doru\u010dovan\u00ed m\u00e1te k&nbsp;dispoz\u00edcii v\u0161etky d\u00e1ta o&nbsp;ceste z\u00e1sielky v&nbsp;elektronickej podobe. Ide\u00e1lny n\u00e1stroj, ktor\u00fd <strong>vyu\u017eite v&nbsp;prospech z\u00e1kazn\u00edka<\/strong>. Umo\u017enite mu on-line sledovanie cesty jeho bal\u00ed\u010dka, aby sa v&nbsp;re\u00e1lnom \u010dase mohol pozrie\u0165, \u010di&nbsp;sa u\u017e bl\u00ed\u017ei \u010das doru\u010denia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Met\u00f3da doru\u010denia Click &amp; Collect: pon\u00faknite z\u00e1kazn\u00edkovi prevzatie v&nbsp;obchode<\/h2>\n\n\n\n<p>Vl\u00e1dne nariadenia sa pre obchodn\u00edkov \u010dasto menia, ale aj v&nbsp;obdob\u00ed pand\u00e9mie v\u00e4\u010d\u0161inou m\u00f4\u017eu pred\u00e1va\u0165 <strong>formou Click &amp; Collect<\/strong>. Z\u00e1kazn\u00edk si objedn\u00e1 on-line alebo cez telef\u00f3n a&nbsp;do obchodu si len pr\u00edde pre svoj bal\u00ed\u010dek. \u010casto si tam ale nem\u00f4\u017ee prezrie\u0165 prevzat\u00fd tovar ani nak\u00fapi\u0165 \u010doko\u013evek \u010fal\u0161ie.<\/p>\n\n\n\n<p>V tej chv\u00edli sa obal st\u00e1va <strong>va\u0161\u00edm hlavn\u00fdm komunika\u010dn\u00fdm prostriedkom<\/strong> \u2013 miestom na propag\u00e1ciu brandu a&nbsp;z\u00e1rove\u0148 aj priestorom na pote\u0161enie z\u00e1kazn\u00edka a&nbsp;spr\u00edjemnenie jeho n\u00e1kupu. Preto dbajte na prec\u00edzne balenie a&nbsp;pokojne mu aj urobte kraj\u0161\u00ed de\u0148 mil\u00fdm odkazom.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.manutan.cz\/magazin\/wp-content\/uploads\/2021\/02\/box-5766346_1920-1024x683.jpg\" alt=\"box-5766346_1920\" class=\"wp-image-787\" srcset=\"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2021\/02\/box-5766346_1920-1024x683.jpg 1024w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2021\/02\/box-5766346_1920-300x200.jpg 300w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2021\/02\/box-5766346_1920-768x512.jpg 768w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2021\/02\/box-5766346_1920-1536x1024.jpg 1536w, https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2021\/02\/box-5766346_1920.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Oby\u010dajn\u00e1 \u0161katu\u013ea je nuda. Aj ke\u010f m\u00e1te s&nbsp;vl\u00e1dnymi nariadeniami a&nbsp;udr\u017ean\u00edm chodu v\u00e1\u0161ho biznisu nervy v&nbsp;\u0165ahu, mus\u00edte st\u00e1le inovova\u0165. Priho\u010fte do \u0161katule mil\u00fd odkaz, vymyslite origin\u00e1lnu potla\u010d, pridajte mal\u00fd dar\u010dek. Ten spr\u00e1vny variant vyberte na z\u00e1klade toho, ak\u00e1 je va\u0161a cie\u013eov\u00e1 skupina a&nbsp;\u010do&nbsp;ocen\u00ed.<\/em><br><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Doprava je len \u010dere\u0161ni\u010dkou na torte. Dbajte na hygienu aj pri balen\u00ed<\/h2>\n\n\n\n<p>Balenie pomocou robotov \u00faplne bez z\u00e1sahu \u010dloveka je zatia\u013e sk\u00f4r hudbou bud\u00facnosti. Preto je teraz d\u00f4le\u017eit\u00e9, aby ste dbali na <strong>bezpe\u010dnos\u0165 va\u0161ich zamestnancov<\/strong>. Spr\u00edjemnite im pr\u00e1cu pomocou <a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/balici-stoly#productBeginIndex:0&amp;orderBy:7&amp;\">v\u00fd\u0161kovo nastavite\u013en\u00fdch baliacich stolov<\/a> a&nbsp;v\u017edy im dajte k&nbsp;dispoz\u00edcii dostatok ochrann\u00fdch pom\u00f4cok \u2013 <a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/respiratory-a-masky#productBeginIndex:0&amp;orderBy:7&amp;\">r\u00fa\u0161ok, respir\u00e1torov<\/a>, <a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/rukavice\">rukav\u00edc<\/a> \u010di&nbsp;<a href=\"https:\/\/www.manutan.cz\/cs\/mcz\/jednorazove-odevy#productBeginIndex:0&amp;orderBy:7&amp;\">jednorazov\u00fdch odevov<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010ciarov\u00e9 k\u00f3dy na obaloch, fotenie podpisov, dod\u00e1vky pomocou dronov. Balenie a&nbsp;doru\u010dovanie z\u00e1sielok z&nbsp;e-shopov za\u017e\u00edva raketov\u00e9 zr\u00fdchlenie aj kv\u00f4li vy\u0161\u0161\u00edm bezpe\u010dnostn\u00fdm \u0161tandardom a&nbsp;zatvoren\u00fdm obchodom. \u010c\u00edtajte, ktor\u00e9 novinky mo\u017eno \u010doskoro \u010dakaj\u00fa aj n\u00e1s.<\/p>\n","protected":false},"author":2,"featured_media":779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Trendy v balen\u00ed a doru\u010dov\u00e1n\u00ed v dob\u011b covidu \u2022 Manutan","description":"M\u00edsto po\u0161\u0165\u00e1ka dron a s kur\u00fdrem se potk\u00e1te jen p\u0159es aplikaci, kde mu po\u0161lete fotku sv\u00e9ho podpisu. Jak covid zam\u00e1val s trendy v e-commerce?"},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[393],"tags":[],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-a-navody"],"jetpack_featured_media_url":"https:\/\/www.manutan.sk\/magazin\/wp-content\/uploads\/2021\/02\/petr-sevcovic-e5trpXlFhSs-unsplash.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=777"}],"version-history":[{"count":13,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/777\/revisions"}],"predecessor-version":[{"id":4154,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/posts\/777\/revisions\/4154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=\/wp\/v2\/media\/779"}],"wp:attachment":[{"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manutan.sk\/magazin\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}